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The Recession > Blog > Inflation > London Property Market Faces Losses as Northern Regions Thrive
Inflation

London Property Market Faces Losses as Northern Regions Thrive

Last updated: January 12, 2026 10:35 am
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### London Property Market Under Pressure

The UK property market is currently experiencing a significant divide, with London sellers facing higher losses compared to other regions in England and Wales. According to estate agency Hamptons, nearly 15% of homes sold in London last year went for less than their original purchase price. This is nearly double the national average of 8.7%.

#### Causes of Declining Property Values in London

Several factors contribute to these losses in the London property market:

1. **Economic Uncertainty**: Ongoing economic challenges, including inflation and rising interest rates, have led to a cautious approach among potential buyers. As affordability decreases, fewer buyers are willing to invest in the London housing market.

2. **Supply and Demand Imbalance**: An increase in housing supply, coupled with a decline in demand, has pressured property prices downward. Many sellers are now forced to reduce their asking prices to attract buyers.

3. **Shift in Preferences**: The COVID-19 pandemic has changed lifestyle preferences, with many buyers now seeking properties in more affordable regions outside London, where they can get more space for their money.

#### Comparative Performance Across Regions

While London sellers struggle, homeowners in Northern regions of England are enjoying a different reality. The average homeowner in England and Wales saw a profit of £91,260 from property sales last year, which represents a remarkable 41.0% increase over an average holding period of 9 years. However, this figure is slightly down from the previous year’s average of £91,830.

Strong price growth in Northern areas has resulted in higher returns for sellers, indicating that those in the North are benefiting from a more favorable market. This trend suggests that investors and homebuyers should consider diversifying their portfolios by looking outside the capital.

#### The Flat Market Dilemma

Another notable trend is the performance of flat sellers compared to house sellers. In England and Wales, flat sellers were four times more likely to incur losses than house sellers, with 19.9% of flat owners selling at a loss compared to just 4.5% of house sellers. This discrepancy highlights the challenges faced by flat owners, especially in urban areas where demand for larger homes has surged.

### Actionable Takeaways for Buyers and Sellers

1. **For Sellers in London**: If you’re considering selling your property in London, be prepared for a competitive market where pricing may need to be adjusted. Conduct a thorough market analysis and consider staging your home to attract potential buyers.

2. **For Buyers**: If you’re looking to invest in property, consider exploring opportunities in the Northern regions. The strong price growth and potential for higher returns could provide a more lucrative investment compared to the stagnating London market.

3. **For Flat Owners**: If you own a flat and are contemplating selling, evaluate your options carefully. It may be beneficial to hold off on selling until market conditions improve or consider upgrading to a house to align with current buyer preferences.

4. **Stay Informed**: Keep an eye on economic indicators and government policy changes, particularly related to the Federal Reserve and interest rates, as these can significantly impact the housing market dynamics.

In summary, the UK property market presents a mixed picture, with London facing challenges while Northern regions thrive. Understanding these trends can help buyers and sellers make informed decisions in a rapidly changing landscape.

TAGGED:Federal Reservehousing trendsJerome PowellLondon real estateNorthern EnglandUK property market
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